If you’ve just entered the world of search marketing, it’s possible you’ve encountered or heard the term SEO content before.
What Exactly Is SEO Content?
To understand what digital marketers mean by SEO content, you must break down the phrase into sections.
SEO means search engine optimization which refers to the process of optimizing your website so that people can find you easier in search engines like Google.
Content refers to the information that is viewed on the web and that can also be consumed on the internet.
How Do You Develop An SEO Content Plan?
If you have been creating content in a hit-or-miss manner, hoping that it will somehow eventually rank well, it is time to start considering a company to assist you with a methodical SEO content strategy for the internet. And here is how you can do it:
Defining Your Ambitions
First, you must establish your ambitions as a business or website. Do you want to drive sales via your website? Do you monetize the site through ads and would subsequently want to boost traffic and return readership? Your aims will establish what types of content you must emphasize on. If you are looking to drive product sales, your main emphasis must be informative and attractive web pages that are optimized for both conversions and searches. Your second focus must be creating of relevant and useful blog content that illustrates how to and why to use your products and linking to pages where relevant.
Think About Your Audience
Determine your audience – analytics software and surveys can be useful in getting a clear picture of your typical client or site visitor. Think about developing characters that can represent the perfect site visitor and customer. Then consider what type of content they would ideally be looking for.
Making An Editorial Calendar
Once you’ve established who you are targeting and the reasons why, you can begin to build your editorial calendar. An editorial calendar is basically a schedule that prescribes when you’ll publish fresh content and what kind of content it must be. This can be useful in getting you to stick to a frequent schedule. When you have a blog, it is vital to keep creating new content.
Analysing And Re-Assessing
You must keep updated on your site analytics. Frequently analyse your SEO content to evaluate what works and what does not. A good way of measuring success and engagement is by including links, page views, comments, social shares and conversion rates. Your analysis must have these two aims:
Studying your successes to repeat those strategies – Look for certain patterns. Does your audience respond well to videos? If so, make more videos. Adjust the editorial calendar for you to spend more time and effort on the type of content that resonates well.
Allocating time for upgrading and enhancing older SEO content – If you’ve been trying to optimize a post for a specific keyword, however, it is getting more traffic due to a variation of the keyword, then you have to re-optimize if for the fresh keyword. You may be able to substantially boost traffic by placing that keyword in your title, for instance.